SERP Lens is now free to start

Most SEO tools show you lab data: a crawler's view, a rendered snapshot from a datacentre, a score. SERP Lens shows you the web your market actually sees: the live page, on the right device, from the right location. This release extends that view to your AI.

Today, SERP Lens becomes free to start. Alongside the free tier: an AI panel that works the live page, an MCP server and CLI for the assistant you already use, a redesigned shell, deeper Search Console integration, and a new web account hub. Everything below is in the current build.

Free to start, no card required

SERP Lens now has a free tier. No card, no trial clock. It includes the core browser, live on-page analysis, a 30-rule audit set, SERP feature detection, device emulation, 500 AI credits per cycle, and 1 project. That covers the daily loop: open the page, read the markup, check the SERP, ask the panel a question.

The paid plans carry the heavier work. Pro is $42/month: 5,000 AI credits, the full 300+ rule audit set, 10 projects, screenshots and exports, and Googlebot emulation. Team is $166/month: 25,000 AI credits, 3 seats, shared projects, the built-in VPN, and rank-tracking credits.

Free covers the check you do before the client call. Pro covers the audit you send after it.

The AI panel works the live page

Every SERP Lens window now has a conversational panel in the sidebar, and it opens with the current page's analysis already in context. No pasting HTML into a chat box. The panel is looking at the same live render you are.

It streams, and it executes real tools: run an SEO audit of a URL, read the rule results, read the SERP data, check an element on the live page. Every tool run is visible in the conversation, so you see what it called and what came back. The loop is bounded, and you can stop it at any point.

One boundary worth stating plainly: the panel proposes fixes. It never silently changes your site. Ask why a page lost its snippet and it will run the audit, read the markup, and hand you the fix — the deploy is still yours.

An MCP server and CLI for the agent you already run

npx @serplens/mcp starts a standalone MCP server and a CLI audit command. Connect Claude Desktop, Claude Code, or Cursor and run SERP Lens audits from inside your assistant. Or run the same audits headless in CI and fail the build on a regression before it ships.

Standalone mode is honest about its limits: without the app, it evaluates HTML-source rules only. Connect it to a running SERP Lens instance and the app bridge gives your assistant the full rendered picture: the DOM after JavaScript, not the source before it. The gap between those two is where most JavaScript SEO tickets are born, so we made sure your assistant can see both sides of it.

A redesigned shell

The app shell is rebuilt. A global icon rail anchors navigation, there's a new search bar, and the analysis panels are consolidated under uniform chrome — same header, same controls, whichever panel you're in.

VPN, emulation, and search settings move into top-bar popovers, so switching to a Sydney mobile session is two clicks from anywhere, not a trip into settings. A network trace drawer shows requests as the page loads. Welcome and onboarding are redesigned, the new-tab page is built for SEO work rather than a speed-dial of thumbnails, and full browser keyboard shortcuts are in, so your hands can stay off the mouse for most of a session.

Google's indexing verdict, next to ours

When SERP Lens says a page is indexable and Google says "discovered — currently not indexed", you want both verdicts on the same screen. Now they are. Google's own indexing verdict from Search Console sits beside SERP Lens's analysis for the URL you're on, so you know which conversation to have before you open the ticket.

Date comparisons also get better defaults: period-over-period checks start from a sensible baseline instead of whatever range you picked last month.

Accounts move to the web

There's a new web account hub. Sign up on the web, then manage billing, members, and workspace settings from any machine. No need to be at the desk with the app installed. Teams get a launcher as their web home.

It also means billing no longer lives inside the browser you're screen-sharing with a client. Which is exactly where you don't want it.

Get started

SERP Lens is available for macOS and Windows. Download it, sign up on the web, and you're on the free tier: the browser, the panels, 500 AI credits, no card. When you need the full ruleset, Googlebot emulation, or seats for the team, Pro and Team are a plan change away.

The web your market sees, the analysis on top of it, and an AI with the same view. Start free at serplens.com.