Privacy policy

SERP Lens Ltd respects user privacy and is committed to protecting the data you put through the browser. This policy covers what we collect, why, and the controls you have.

1. Company information

  • SERP Lens Ltd, registered in England and Wales.
  • Registered office: 1 Example Street, London.
  • Data controller for the purposes of UK GDPR.

2. Scope of this policy

This policy applies to:

  • The SERP Lens browser and desktop applications.
  • serplens.com and its subdomains.

It does not cover third-party websites you visit through the browser.

3. What we collect

We collect the minimum needed to run the product and bill for it:

  • Account details: name and email address.
  • Billing details, handled by our payment processor.
  • Product telemetry, which you can switch off in settings.
  • Crash reports and support messages you send us.
  • IP address, device and operating system information, application version.

4. Cookies and similar technologies

  • serplens.com uses essential cookies for sign-in and security.
  • Analytics cookies are optional and respect your consent choice.

5. Email

  • We email you about your account, billing, and security.
  • Product and marketing emails are opt-in and include an unsubscribe link.

6. How we use data

  • To provide, secure, and improve the product.
  • To bill for paid plans and enforce plan limits.
  • To respond to support requests and detect abuse.

7. Retention

  • Account data is kept for as long as your account is active.
  • Logs and telemetry are kept for a limited period, then deleted or aggregated.

8. Your rights

  • Access, correct, export, or delete your personal data.
  • Object to or restrict certain processing, where the law allows.
  • Contact us to exercise any of these rights.

9. International transfers

  • Data may be processed outside the UK by our sub-processors.
  • Transfers use appropriate safeguards such as standard contractual clauses.

10. Children

  • SERP Lens is not intended for children under 16, and we don't knowingly collect their data.

11. Changes and contact

  • We may update this policy; material changes are announced in-product or by email.
  • Privacy questions: support@serplens.com.