Blog

Field notes on rendering, ranking, and how Google reads the web.

Live structure data

Company Update

Google SERP Lens

Live structured data validation

Apr 28, 2026
Google UCP shopping cards in search results

Insights

Google’s UCP Just Got More Powerful

May 15, 2026
Google Search Console impressions spike chart

Insights

Were ads a hidden contributor to GSC impression spikes?

May 11, 2026
Ads are taking over prominent free listing surfaces on Google

Insights

Ads are taking over prominent free listing surfaces on Google

Apr 21, 2026

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